Ryan Schroeder

Ryan Schroeder has a diverse work experience spanning multiple industries. Ryan has held various roles with increasing responsibilities throughout their career.

Starting in 2006, Ryan worked at State Street Corp as a Securities Finance Control Officer, where they calculated daily market value changes and set up new funds for clients.

From 2006 to 2008, they also worked at Chittenden Bank as a Senior Credit Analyst, underwriting commercial loan requests and analyzing financial statements and credit reports.

In 2009, Ryan had internships at Sports Media Challenge and Yodle, where they conducted research for ESPN SportsCenter and implemented an Ad Copy database for online advertising services.

In 2010, they worked as a Research Assistant at Sports Business Journal, contributing to their Resource Guide & Fact Book.

From 2011 to 2013, Ryan was a Senior Analyst at Nielsen, leading marketing mix projects for Procter & Gamble and generating regression models.

In 2011, they also worked as a Senior Account Executive at Octagon, leading primary marketing research studies and providing insights to clients such as Coca-Cola, Home Depot, and BMW.

From 2014 to 2022, Ryan worked at (m)PHASIZE, starting as a Senior Manager and progressing to Associate Director and then Director. Ryan led client insights and analytics, managing projects and providing actionable recommendations.

In 2022, Ryan joined IRI as a Marketing Mix Team Lead and Solutions Architect, leading marketing mix projects.

Since 2023, they have been working at Circana as the Marketing Mix Modeling Team Lead and Principal.

Overall, Ryan Schroeder has demonstrated expertise in marketing mix modeling, client insights and analytics, and primary market research throughout their career.

Ryan Schroeder earned their MBA in Marketing from UNC Charlotte Belk College of Business in the year 2010. Prior to that, they obtained a Bachelor's degree in Business Administration from the University of Vermont, graduating in 2004. In 2003, they briefly attended the University of Otago, although no degree or field of study information is available for that time.