Santiago Arboleda

Santiago Arboleda has a diverse work experience spanning several prestigious companies. Santiago is currently working at Circana as a Principal in Client Insights. Before that, they worked at IRI as a Principal in Client Insights from 2020 to 2023. Santiago also has an extensive background in Georgia-Pacific LLC, where they held various roles. Santiago was the Director of Consumer Knowledge from 2019 to 2020, the Marketing Director - Brand Building Leader from 2015 to 2019, the Director - Consumer, Shopper & Market Insights from 2012 to 2015, and the Sr. Manager - Advanced Marketing Analytics from 2010 to 2012. Additionally, Santiago worked at Zyman Group as a Director from 2009 to 2010, a Managing Consultant from 2006 to 2009, and a Consultant from 2003 to 2006. Santiago began their career at Colgate-Palmolive as a Brand Manager from 1999 to 2001 and an Assistant Brand Manager from 1995 to 1999. Throughout their career, Santiago has demonstrated expertise in client insights, marketing strategies, market analysis, and brand management.

Santiago Arboleda holds an MBA degree in Marketing and International Management from Emory University - Goizueta Business School. Santiago also obtained a Master of Science degree in Specialization in Marketing from Universidad ICESI. Additionally, they have a Bachelor of Science degree in Industrial Engineering from Pontificia Universidad Javeriana Cali. Santiago also holds various certifications in data fluency, data analytics, data science, marketing team leadership, non-technical skills for data scientists, Google Ads, diversity and inclusion, Google Analytics, AI implementation, and predictive analytics. These certifications were obtained from LinkedIn in 2020.