Shefali Gupta

Shefali Gupta is a seasoned professional in data science and digital marketing, currently serving as a Senior Manager II in Data Science, Marketing Mix at Circana since March 2023, following a role as a Senior Media Analyst at IRI. With extensive experience spanning various positions, including Digital Marketing Analyst at SageSure and Deputy Head of Marketing at the Gabelli Tech and Entrepreneurship Club, Shefali has a strong background in audience insights, SEO, and social media strategy. Shefali holds multiple advanced degrees, including a Master's in Marketing Intelligence from Fordham Gabelli School of Business and a Master's in Fashion Management from Mod'art International University. Additionally, experience as Director at Kreative Soch and roles in public relations and social media marketing further highlight Shefali's diverse skill set and commitment to delivering impactful marketing solutions.