Sheila Tracy

Sheila Tracy is a seasoned Senior Director at Circana, specializing in Marketing Mix Modeling for the Americas. With extensive experience in analytics, Tracy has previously held roles at Nielsen and IRI, where they utilized a range of data sources to develop marketing strategies that enhanced client marketing effectiveness and ROI. Tracy's academic background includes a Bachelor of Science degree in Mathematics and Statistics from De Paul University, where they graduated Magna Cum Laude. They are known for their expertise in consumer behavior and collaboration with senior executives to inform data-driven decisions.