Sutirtha Kumar Chowdhury

Sutirtha Kumar Chowdhury is an experienced analytics professional specializing in marketing analytics and solutions consulting. Currently serving as a Client Delivery Partner at Circana since August 2025, following the acquisition of Nielsen's Marketing Mix Modeling business, Sutirtha continues to focus on enabling clients to drive growth through advanced statistical modeling and data-driven decision-making. Previous roles at Nielsen and Fractal include leading multidisciplinary teams, managing project execution, and translating business requirements into actionable insights. With a strong educational background, including an MBA in Marketing and a Master's in Econometrics and Quantitative Economics, Sutirtha has developed expertise across various sectors, contributing significantly to revenue management, brand strategy, and analytics solution design throughout a robust career spanning over a decade in the industry.