Circle & Square is a strategy-led design consultancy that helps marketing and CX leaders fix leaky funnels, strengthen customer journeys, and unlock growth through behavior-led design.

We pioneered NeuroCX™, a first-of-its-kind methodology that blends behavioral science, neuroscience, and AI to uncover what really drives action—so you’re not just guessing what customers want, you’re designing for how their minds actually work.

We don’t just create experiences that look good—we craft journeys that convert.

💡 How We Help Clients Succeed
We partner with Fortune 500 brands and bold startups to turn customer experience into a growth engine. Our expertise includes:

Behavioral Research & AI-Driven Insights
Understand what drives engagement—consciously and subconsciously

Funnel & Journey Optimization
Identify friction points, fix drop-off moments, and increase conversion

AI in Experience Design
We leverage AI to simulate behavior, decode emotional triggers, and pressure-test messaging—helping teams design smarter experiences before they go live

B2B, Healthcare & Financial CX
Deep expertise in complex, high-trust, regulated customer journeys

Brand & Experience Ecosystems
Create cohesive, data-driven design systems that scale across channels and teams

📈 Impact & Business Results
300% increase in conversions for a Fortune 500 insurance brand through experience strategy

Optimized B2B digital journeys, reducing friction and increasing engagement

Developed AI-powered buying committees to predict and improve customer decision-making

Consulting

Design

Marketing

Circle & Square

The Boston office focuses on enhancing digital user experiences through strategic consulting and research in media.

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