Rafael Echevarria

Rafael Echevarria is an accomplished communications leader with extensive experience across various sectors, including gaming, technology, and corporate services. Currently serving as the Director of Corporate Communications and Brand at CIRSA since January 2023, Rafael develops comprehensive communication strategies to align internal and external messaging with company objectives. As the Founder and Partner at Dircom Partners, Rafael assists CEOs in brand repositioning through innovative communication tactics. Previous roles include Industry Outreach and Communications Lead at Wideum, Global Corporate Communications Director at AREAS and Diversey, and Global Corporate Communications Director at Sealed Air Corporation. Rafael's career began at Johnsondiversey Inc., where responsibilities included corporate communications structure in Europe and marketing management in Spain and Portugal. Rafael holds an International MBA in Marketing and Sales from IESE Business School and a B.A. in Business Administration from the Universidad del País Vasco.