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Aiza Hasib

Product Manager | Search, Discovery, Recommendation, E-commerce Storefront And AI Experiences at Cisco

Aiza Hasib is an accomplished product manager and UX researcher with a strong background in user experience design and service design. Aiza has held multiple positions at Cisco, leading initiatives in search, discovery, recommendations, and AI-assisted experiences, as well as overseeing beta trials and continuing education. Previous experience includes roles at Root Inc. as a Service Design Researcher focused on policyholder experiences, and Purdue University where Aiza contributed as a lead project owner and graduate teaching assistant. Notably, Aiza served as a UX Design Researcher at Microsoft, focusing on Connected HealthCare projects. Aiza also leads the Global Ambassadors Program for Pakistani Women in Computing. Aiza holds a master's degree in User Experience Design from Purdue University and a bachelor's degree in Computer Science with a minor in Psychology from Lahore University of Management Sciences.

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San Francisco, United States

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Cisco

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Cisco enables people to make powerful connections--whether in business, education, philanthropy, or creativity. Cisco hardware, software, and service offerings are used to create the Internet solutions that make networks possible--providing easy access to information anywhere, at any time. Cisco was founded in 1984 by a small group of computer scientists from Stanford University. Since the company's inception, Cisco engineers have been leaders in the development of Internet Protocol (IP)-based networking technologies. Today, with more than 71,000 employees worldwide, this tradition of innovation continues with industry-leading products and solutions in the company's core development areas of routing and switching, as well as in advanced technologies such as home networking, IP telephony, optical networking, security, storage area networking, and wireless technology. In addition to its products, Cisco provides a broad range of service offerings, including technical support and advanced services. Cisco sells its products and services, both directly through its own sales force as well as through its channel partners, to large enterprises, commercial businesses, service providers, and consumers. Cisco helps seize the opportunities of tomorrow by proving that amazing things can happen when you connect the unconnected. An integral part of their DNA is creating long-lasting customer partnerships, working together to identify their customers' needs and provide solutions that fuel their success. They have preserved this keen focus on solving business challenges since their founding. Len Bosack and wife Sandy Lerner, both working for Stanford University, wanted to email each other from their respective offices, but technological shortcomings did not allow such communication. A technology had to be invented to deal with disparate local area protocols, and as a result of solving their challenge, the multiprotocol router was born.