Alexandre Bessa is a Senior ABM Manager with 25 years of experience in media and digital marketing, specializing in B2B and B2C demand generation. They launched Amazon in Brazil as the B2C Kindle Senior Marketing Manager, achieving significant success in building a local customer base. At Cisco, they currently spearhead global ABM strategies, enhancing operational efficiency and digital marketing efforts. Alexandre holds a Master's degree in Digital Communication from Universidade de São Paulo and has completed an Open Course in Digital Marketing Strategy at NYU Stern School of Business.
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