Sif Eddine B.

Sif Eddine B. is a professional with extensive experience in sales and account management within the luxury retail and technology sectors. Currently serving as a Cyber Security Renewals Specialist at Cisco since March 2025, Sif Eddine B. previously excelled as a Luxury Sales Specialist at HUGO BOSS, where leadership in sales and client relations for high-end collections was demonstrated. Additional experience includes managing renewals for Red Hat solutions as a Portfolio Account Manager at Concentrix, and roles at Massimo Dutti and Gymshark contributing to sales and inventory management. Sif Eddine B. holds a Master of Science in Strategic and Digital Marketing and a Bachelor of Arts in Business Administration and Management, both from De Montfort University.