Jose Castro

Jose Castro has a diverse work experience spanning over two decades. Jose currently holds the position of Senior Vice President, Director of Digital Analytics at First Citizens Bank, a role they assumed in 2023. Before that, Jose worked at CIT Bank, where they held various positions, including Senior Vice President for Consumer Insight, Strategy, Digital Marketing, and Data Science. During their time at CIT Bank, Jose managed marketing campaigns to increase customer retention and balances and analyzed campaign results to improve efficiency. Prior to CIT Bank, Jose worked as the Payments and Deposits Product Manager at Partners Federal Credit Union, where they developed payment and deposit strategies and managed marketing campaigns to increase credit card usage. Other notable positions in Jose's career include Marketing Data Analyst at CollectPlus, Marketing Manager at technologygroup, and Marketing Executive at Transputec Computers Plc. Throughout their career, Jose has demonstrated expertise in digital analytics, marketing strategy, and campaign management.

Jose Castro obtained an MBA in International Business from Pepperdine Graziadio Business School, where they studied from 2007 to 2009. Jose also received an International Program Certificate from IAE Business School in 2007-2008. Prior to that, they pursued a B.S. in Business - Computer Information Systems from California State University-San Bernardino between 1996 and 2001.

In addition to their formal education, Jose Castro has also obtained several certifications. In November 2019, they became Adobe Advertising Cloud Academy Recognized through Adobe. Jose completed International Bank Card Management training at Visa Business School in May 2015. In February 2012, they received PRINCE2™ Foundation Certification Training from AXELOS Global Best Practice.