Jinhua Hou

Jinhua Hou has extensive experience in leadership and strategic roles across various industries, currently serving as a Board Member at World Trade Center Utah since October 2022, focusing on enhancing growth for Utah companies through global networks. As Head of Direct Sales Payment at CITCON and US Representative for the China Direct Selling Research Committee, Jinhua Hou assists US Direct Selling companies in navigating Chinese regulations and connecting with local experts. Previous positions include Managing Director at EnRoute Global, Director at Cloud Interactive USA, and Associate roles at Goldman Sachs, contributing to investment banking and private wealth management. Jinhua Hou holds an MBA in Entrepreneurship from Westminster University and a Bachelor's degree in Accounting from Brigham Young University–Hawaii.