Evelyn Fornell

Performance Marketing Lead at CITI Program

Evelyn Fornell is a digital marketing specialist at CITI Program. Evelyn has over three years of experience in the field of marketing and accounting.

Evelyn started their career as a staff accountant at Goodman JFS of Broward County. Evelyn was responsible for presenting quarterly financial reports to management, performing general bookkeeping, and organizing financial forms, documents, and receipts. Evelyn also worked closely with care managers and vendors to track expenses and deliver payments for essential services to Holocaust clients.

Evelyn then transitioned into the role of donor database and social media specialist. In this role, they were responsible for managing and supervising data entry for gift records, so that the processing, tracking, reporting, and acknowledgement of private gifts were performed in an accurate and timely fashion. Evelyn also established and maintained a structure within the database to effectively identify specific segments of data for various analysis and targeted marketing efforts. Additionally, they oversaw day-to-day management of paid social media campaigns and ensured brand consistency across all channels.

Evelyn is a highly skilled marketing and accounting professional with a proven track record of success. Evelyn is a creative problem solver who is always looking for new and innovative ways to improve processes and increase efficiency. Evelyn is a true team player who is always willing to lend a helping hand when needed.

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