Karla Paola Reyo

Karla Paola Reyo is a seasoned professional with extensive experience in business analytics and data science, currently serving as a Business Analytics Manager at Citibanamex since June 2017. With prior roles including FP&A Lead Analyst, Credit Portfolio Risk Manager, and Data Scientist, Karla has developed statistical models and conducted ad-hoc analysis for a retail customer base of 12 million. Responsibilities also include providing innovative analytical support to product areas, monitoring business impacts of developed models, and assisting with annual model validations. Before Citibanamex, Karla worked as a Data Analyst at Kuepa, focusing on optimizing resource utilization and monitoring customer acquisition metrics, and held a leadership position at AIESEC. Karla holds a degree in Financial and Actuarial Economics from the Instituto Tecnológico Autónomo de México.