Rodrigo Aritzmendi

Rodrigo Aritzmendi is a seasoned marketing professional with extensive experience in developing and executing comprehensive marketing strategies across various sectors. Currently serving as a Senior Marketing Supervisor at Citibanamex since December 2022, Rodrigo oversees 360-degree marketing projects for branches and Afore Citibanamex, focusing on strategic planning, budget management, implementation, optimization, and measurement. Prior roles include Digital Marketing Senior at Seguros Monterrey New York Life, where Rodrigo led digital strategies to attract leads and boost sales, and Digital Specialist Senior at TERAN\TBWA, responsible for optimizing digital communication strategies for BBVA Mexico. Rodrigo's background also includes research roles and a solid educational foundation in marketing, with ongoing studies in digital strategies at Universidad Anáhuac.