Adrian Rocha is currently a Lead Data Analyst at Citigroup, where they oversee a strategic BI initiative for the LATAM region and have significantly automated reporting processes. Previously, Adrian held the Business Analyst position at PepsiCo and Banorte, focusing on advanced data analysis and BI solutions that improved efficiency and decision-making across departments. Adrian began their career as a Data Analyst at HSBC, where they enhanced KPI visibility through innovative dashboard solutions. They hold a degree in Economics from Facultad de Estudios Superiores Acatlán, earned in 2013.
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