Celine Chen

Celine Chen is currently the Country Product Head at Citi, where they focus on leveraging data and strategic marketing communications to drive growth and engagement. Previously, Celine held significant roles at RHB Bank, Standard Chartered Bank, and the AirAsia BIG Loyalty Programme, emphasizing campaign management and customer experience. Celine earned a Bachelor of Business Administration with First Class Honours from Universiti Tenaga Nasional and a Master of Business Administration, also with First Class Honours, from the University of the Sunshine Coast. Their recent certifications in AI and Digital Strategy enhance their contributions to the evolving finance landscape.