Cindy Sim is currently the VP and Platform Lead for Digital Wealth Advisory in Asia South at Citi, where they focus on enhancing advisor productivity and delivering scalable wealth journeys. Previously, they played pivotal roles in driving client experience and digital transformation initiatives across Personal Banking & Wealth Management, as well as in Global Consumer Business at Citi. Cindy's extensive experience spans platform strategy, governance, and regional delivery across Singapore, Hong Kong, and China. They hold a Bachelor of Science in Business Studies from Loughborough University and are pursuing a Diploma in Information Technology at Temasek Polytechnic.
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