Disha Chellani is an accomplished analytics professional with extensive experience in the field. At Citi, Disha held the roles of Assistant Manager - Analytics and Senior Research Analyst from September 2016 to December 2021. Disha then transitioned to Disney+ Hotstar as Manager - Analytics, where leadership of a five-member team involved driving marketing analytics initiatives and implementing successful strategies resulting in a 20% improvement in customer acquisition costs (CAC). Disha's work included developing channel attribution models and user intelligence frameworks to enhance conversion rates while minimizing costs. Disha also held positions at the Reserve Bank of India and Workstation Media, and currently serves as Assistant Vice President - FP&A at Citi. Disha completed a Bachelor in Management Studies at Mithibai College from 2012 to 2015.
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