Heather Matthews

Heather Matthews is an experienced digital marketing and communications professional currently serving as the Comms & Engagement Lead at Citi while pursuing a Master of Arts in Mass Communications with a focus on Digital Strategy at the University of Florida. Previously, Heather held various positions, including Assistant Vice President of Global Communications at Citi, where they managed global communication strategies and executed marketing campaigns for over 6,500 employees. Heather's earlier roles included Digital Strategist at BowStern Marketing Communications, where they won a Silver ADDY Award for best social media campaign, and Marketing Coordinator at the YMCA of Greater St. Petersburg, where they developed successful marketing campaigns to increase branch membership. They hold a Bachelor of Arts in Editing, Writing, and Media & Communications from Florida State University.