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Vice President, Marketing Lead Analyst, Commercial Banking

Chun-Yu Chen is a Vice President and Marketing Lead Analyst at Citi, specializing in commercial banking and digital transformation strategies. With over 15 years of experience in both corporate and consumer banking across various financial institutions, they have successfully led cross-regional marketing projects and integrated digital innovations to drive growth and enhance client satisfaction. Prior roles included Vice President at 台北富邦商業銀行 and Assistant Manager of e-Banking Initiatives at ABN AMRO Bank. Chun-Yu's expertise encompasses product management, project governance, and developing targeted marketing strategies in highly regulated environments.

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