Liza Smith

Liza Smith is an experienced marketing professional with 14 years of B2B marketing expertise in multinational financial institutions. Currently serving as SVP and Head of Investor Client Marketing at Citi Services, Liza has developed and executed comprehensive marketing plans and campaigns on a global scale. Previously, Liza held various positions at Citi, including Global FI Marketing Manager and Marketing Manager for Corporate and Public Sector, where they successfully managed client engagement activities and produced thought leadership content. Liza began their career in administrative and sales support roles, gaining foundational skills that paved the way for their strategic marketing expertise. Liza is also pursuing a Level 6 Diploma in Professional Marketing from Coventry University.