Melodi Doran is a seasoned professional in the field of copywriting and creative direction, currently serving as Copy Lead at Tonic3, the UX division of W3, since November 2020, working primarily with Citi. Prior to this role, Melodi accumulated extensive experience at JCPenney from July 2007 to September 2020, holding various positions including Associate Creative Director, Digital Creative Director, and Sr. Copy Manager, where responsibilities encompassed producing campaign concepts, managing creative teams, and ensuring brand consistency across various channels. Earlier career roles included Digital Copywriter at Neiman Marcus Online and Marketing Intern at Sundance Square. Melodi holds a Bachelor of Science (B.S.) in Fashion Merchandising from Texas Christian University, completed in 2005.