Sam Reid is a senior marketing, brand, and sponsorship leader with 15 years of experience driving brand initiatives. Currently serving as the Brand & Communication Lead for EMEA at Citi since 2022, Sam has previously held various roles at Mindshare, advancing from Account Executive to Partner, where they focused on strategy and activation for global sponsorships. Sam also gained valuable experience through work placements at Synergy Sponsorship Ltd, M&C Saatchi, and Wasserman Media Group, and earned a degree from Oxford Brookes University from 2006 to 2009.
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