Sam Zuckerman is a skilled Digital Strategy Manager at Citizen Relations, focusing on brands such as Amtrak and P&G Ventures since February 2024. Previously, Zuckerman worked at Edelman as a Strategist in both the CPG/Beauty and Consumer Tech sectors, where responsibilities included owning the social strategy for Dove and developing creative briefs for Google, respectively. Zuckerman has also held strategic positions at dcdx, GODNII, and Edelman, conducting extensive research and leading cross-functional teams. With a strong background in marketing and social media management, Zuckerman has demonstrated a profound understanding of consumer engagement, especially with Gen Z, throughout various internships and roles. Zuckerman holds a Bachelor's degree in Communication and Media Studies with a focus on Digital Studies from the University of Michigan.