Nelson Lucero

Nelson Lucero is a seasoned luxury sales and management professional with extensive experience in the travel retail and duty-free markets. Currently serving as Managing Director for Luxury Brands at Citizen Watch America since January 2023, responsibilities include creating and executing business plans for Frederique Constant and Alpina within the Caribbean and LATAM regions, along with managing profit and loss for the company’s luxury brands. Prior to this role, Nelson spent over two decades with Ulysse Nardin, ultimately as Executive Vice President, where expertise in B2B and boutique wholesale operations was honed. Previous positions include Vice President of Sales at Girard-Perregaux and Corporate Sales Manager at ROLEX, both contributing to a robust background in luxury brand management, sales training, and marketing strategy. Nelson holds a degree from The City University of New York.