Barbara Garces

Barbara Garces currently serves as Chief Digital Officer at Citizen Watch Company, a role held since March 2017, where strategic digital leadership is provided across various Citizen Watch America brands, including Citizen, Bulova, Frederique Constant, and Alpina. Prior to this position, Barbara held multiple roles at Ralph Lauren from November 2009 to February 2017, including Vice President of Wholesale Digital & Ecommerce and Senior Director of Wholesale Online Marketing & Strategy. Barbara's earlier experience includes serving as Senior Manager for E-Commerce and Online Marketing at Godiva Chocolatier from 2006 to November 2009, and as Manager of E-Commerce and Online Marketing at The Metropolitan Museum of Art from 1999 to 2006. Barbara holds a Bachelor of Arts in English and Art History from Smith College and a Master of Arts in Art Education from Columbia University.