Aaron Lavinka is currently the Head of Direct-to-Consumer Strategy and VP at Citizens Bank. Prior to this role, Lavinka held several VP roles, including Lead Generation Deployment Manager at Citizens Bank. Lavinka also has a background in marketing analytics and sales, having worked at SunTrust Mortgage and Gateway Subaru. Additionally, Lavinka co-owned a frozen yogurt store called SnoYo LLC. Lavinka has a Bachelor's degree in Finance from Virginia Tech.
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