Karina Botero

Karina Botero is a dynamic marketing strategist currently serving as a Senior Marketing Manager at Citizens Inc., where they drive data-driven strategies to enhance brand impact and foster business growth. Previously, Karina held various roles including Marketing Director, Sales Director, and Lead Market Researcher & Marketing Analyst, demonstrating expertise in marketing communications, market research, and business analysis. They possess a solid educational background, including a Master's in Consumer Behaviour for Advertising and Marketing and a certificate in Marketing Research from Cornell University. Recognized for their ability to translate research data into actionable insights, Karina has successfully generated new business opportunities and strengthened organizational performance throughout their career.