Rosemary Hadden

Head Of Customer And Market Insight at City & Guilds

Rosemary Hadden has a diverse work experience in customer and market insight roles. Rosemary currently holds the position of Head of Customer and Market Insight at City & Guilds since May 2023. Prior to this, they worked as an Insight Lead at NHS Test and Trace/UK Health Security Agency from April 2021 to May 2023. Rosemary also served as an Interim Research Manager at BEIS - Smart Meter Implemtation Programme from December 2020 to April 2021.

Before that, they worked at npower, where they held the role of Head of Research & Insight from October 2012 to December 2020. Rosemary'sresponsibilities included educating the business on the value of insight, improving its quality, and driving the strategic agenda. Rosemary successfully developed a team from scratch and contributed to proposition and innovation development.

Rosemary also worked at Royal Bank of Scotland as the Head of Customer and Market Insights from November 2008 to July 2012. Rosemary was responsible for delivering insights to the leadership team and played a key role in strategic decisions, such as the relaunch of the current account range.

In their earlier career, Rosemary worked at Orange Group, first as the Global CVA & Segmentation Research Director from October 2003 to November 2008. In this role, they led the development and implementation of needs-based segmentation across key European markets. Rosemary also served as the Head of UK Market Research at Orange Group from January 2003 to September 2003, where they successfully transformed the team's mindset and introduced a qualitative program for product and campaign development.

Prior to their tenure at Orange Group, Rosemary worked at Abbey National (now Santander) as an Assistant Research Executive to Group Customer Insight Manager. Rosemary played a crucial role in conducting market research and shaping the brand strategy.

Overall, Rosemary has a strong background in customer and market insight, and they have made significant contributions in various organizations throughout their career.

Rosemary Hadden attended Goole grammar school, but no specific dates or details are provided. Rosemary then enrolled at The University of Huddersfield, where they obtained a Bachelor of Arts with Honors degree in Textile Marketing. Again, no start or end years are specified for this education.

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