Erika Bassett is the Executive Director at Birmingham Shopping District, overseeing operations, events, marketing, and business attraction and retention programs. Prior to this role, Erika worked as a Marketing and Public Relations Specialist and has experience as a Marketing Consultant, Marketing and Communications Manager, and Senior Account Executive at various companies. Erika holds a Bachelor of Science in Business with a focus on Marketing from Wayne State University and is currently pursuing a Master of Public Administration at Central Michigan University.
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