City of Encinitas
James Gross is a seasoned entrepreneur with extensive experience in the tech and mobility sectors. As Co-Founder and CEO of Micromobility Industries since January 2019, James Gross champions sustainable urban transportation solutions. In addition, James Gross serves as a volunteer Mobility and Traffic Safety Commissioner for Encinitas, CA, advocating for safer roads. James Gross co-founded Variance in January 2021, focusing on building a Customer Growth Platform, and previously co-founded Percolate Inc., which was acquired by Seismic. Earlier in their career, James Gross held senior leadership roles at Federated Media Publishing, Inc. and Feedster, further establishing expertise in publishing and business development. James Gross earned a degree from California State University, Northridge.