Karen Covarrubias

Karen Covarrubias is an accomplished marketing and communications professional with extensive experience across multiple organizations, currently serving as the Executive Assistant to the City Manager and Public Information Specialist for the City of Laredo since May 2019. Prior roles include account management at Red Fuse Communications and senior account executive at Campbell Ewald, where Karen worked with brands such as HBO Latino and IHOP. Karen has demonstrated expertise in managing project timelines, implementing digital marketing strategies, executing experiential activations, and fostering client relationships, while also leading and supervising teams. Educational credentials include a Master’s degree in Integrated Marketing Communication from Florida State University and a Bachelor’s degree in Public Relations from Texas State University.