Tove Vesterbacka

Tove Vesterbacka currently serves as the Chairperson of the Board at Porin kaupunkikeskusta ry since April 2023 and as a Senior Advisor for the City of Pori, focusing on the development of the Yyteri coastal area. Vesterbacka has extensive experience in marketing and communications, having held positions such as Head of Marketing for the Culture & Leisure Sector in Helsinki and overseeing marketing for various museum branches. Notably, Vesterbacka played a key role in the launch of Helsinki’s New City Museum, achieving significant visitor goals within months. Vesterbacka’s educational background includes an M.Sc. in Economics with a major in marketing from Hanken School of Economics, alongside international studies at Thammasat University and Monash University.