Rachel Dong

Rachel Dong is a proactive digital media professional with substantial experience in social media management and marketing. Currently serving as a Digital Media Intern at The City University of New York, Rachel has significantly enhanced CUNY's Instagram and TikTok presence through strategic content creation, resulting in remarkable increases in followers and engagement. As Vice President of Marketing for Alpha Kappa Psi, Rachel drives brand identity efforts via effective communication and strategic planning. Additional roles, including Webmaster and Historian for Delta Psi Sigma Sorority Inc., Influencer Marketing Intern at LSG, Model Manager for Baruch Collegiate Association of Women in Business, and Communications Coordinator for Hult Prize Foundation, showcase Rachel's diverse skill set in leadership, content development, and analytics. Rachel is pursuing a Bachelor's degree in Communication and Media Studies at Baruch College, drawing on a strong foundation from Bronx High School of Science.