CityMall
Ankit Meena is an accomplished Associate Product Manager at CityMall since April 2021, with a solid background in product development and strategic planning. Prior experience includes a role as Product Developer at PerSapien Innovations from May 2019 to March 2021, where Ankit co-invented the Airlens Minus Corona technology during the Covid-19 pandemic and developed innovative air purification solutions using waste materials. Ankit's contributions also included extensive market analysis and marketing strategies, significantly increasing offline sales and enhancing the company's online presence. Ankit held leadership roles at the Indian Institute of Technology, Kharagpur, including Head of Spectra and Secretary of the Technology Students' Gymkhana, after earning a Bachelor of Architecture degree from the same institution in 2021. Early education was completed at Sainik School Chittorgarh from 2008 to 2013.
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CityMall
CityMall is a community commerce platform focused on 300 million new to internet users living in small cities, towns, and villages in India. CityMall is focused on Grocery, Fresh and Packaged FMCG, Electronics, Fashion categories. So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this arelack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer).CityMall is a highly efficient channel to serve these consumers through "Community Leaders". They are the "Social" & "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localized sales & marketing to capture customers' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, Citymall aims to create hundreds of thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat.CityMall is backed by top-tier VCs like General Catalyst, Elevation, Accel, Jungle Ventures and Waterbridge.