CityMall
Ekta Yadav is a seasoned marketing professional with extensive experience in user growth and performance marketing across various notable companies. Currently serving as Head User Growth at CityMall since July 2024 and as an advisor at Maino, Yadav previously held the position of Director of Marketing at Biz2Credit, achieving significant milestones such as acquiring 100 million new transacting users at Meesho while overseeing a monthly budget exceeding 30 crores. With a strong background in optimizing marketing strategies and improving user retention, Yadav started the career as an intern at Biocon after obtaining an Engineer's Degree in Chemical Engineering from the Indian Institute of Technology, Delhi.
This person is not in the org chart
This person is not in any teams
CityMall
CityMall is a community commerce platform focused on 300 million new to internet users living in small cities, towns, and villages in India. CityMall is focused on Grocery, Fresh and Packaged FMCG, Electronics, Fashion categories. So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this arelack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer).CityMall is a highly efficient channel to serve these consumers through "Community Leaders". They are the "Social" & "Geographical" connectors between end consumers and CityMall. They help us in customer acquisition, localized sales & marketing to capture customers' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, Citymall aims to create hundreds of thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat.CityMall is backed by top-tier VCs like General Catalyst, Elevation, Accel, Jungle Ventures and Waterbridge.