Ekta Yadav

Ekta Yadav is a seasoned marketing professional with extensive experience in user growth and performance marketing across various notable companies. Currently serving as Head User Growth at CityMall since July 2024 and as an advisor at Maino, Yadav previously held the position of Director of Marketing at Biz2Credit, achieving significant milestones such as acquiring 100 million new transacting users at Meesho while overseeing a monthly budget exceeding 30 crores. With a strong background in optimizing marketing strategies and improving user retention, Yadav started the career as an intern at Biocon after obtaining an Engineer's Degree in Chemical Engineering from the Indian Institute of Technology, Delhi.