Yassine Ben Ayad

Yassine Ben Ayad is an experienced professional in retail management and operations, currently serving as Regional Manager at CitySafes since February 2025, where responsibilities include overseeing multiple branches in Brussels and Wallonia, with a focus on growth and operational efficiency. Prior to this role, Yassine held various positions at Krëfel NV from September 2018 to January 2025, including Performance Developer, Transformation Manager, Store Manager, Assistant Store Manager, and Sales Advisor, demonstrating a progressive career in retail management. Earlier experience includes working as a Security Guard at Trigion from August 2017 to August 2018. Yassine's educational background includes a degree in Business Support from GITO Tervuren and a qualification in Integrale Veiligheid from Campus de Brug Vilvoorde.