Alex Staunton

Alex Staunton has a diverse and extensive work experience in the field of digital marketing and customer acquisition.

Alex is currently the VP of Digital at CIVANA Wellness Resort & Spa, a role they started in October 2019. Before joining CIVANA, they worked at DoorDash as part of their B2B Acquisition team from May 2019 to October 2019.

Prior to DoorDash, Alex held a Director role at Marvel Entertainment from May 2016 to May 2019. In this position, they were responsible for leading the acquisition, retention, and customer service strategy for Marvel's digital comics subscription service, Marvel Unlimited. Alex successfully increased the number of subscribers by 60% through enhanced acquisition efforts and introduced in-app subscriptions on both Google and Android platforms. Alex also implemented technology solutions and streamlined processes for the customer service team, resulting in a 30% reduction in ticket handling time.

Before their time at Marvel, Alex was the Co-Founder of CoolerPress.com. Alex managed this business while holding full-time positions elsewhere and eventually sold it in January 2018. During their tenure, CoolerPress.com gained over 825k fans on social media and achieved significant monthly engagement and revenue.

Alex's career also includes a Director role at Ladders from May 2014 to May 2016, where they oversaw all aspects of digital customer acquisition. Alex reduced the marketing budget by 63% while maintaining 93% of lead volume and achieved a 187% increase in Facebook followers with higher monthly engagement. Alex also implemented new tactics such as retargeting and mobile app acquisition.

Earlier in their career, Alex held multiple positions at IPG Mediabrands from 2008 to 2014, including Director roles at Initiative and R/GA, as well as Senior Media Analyst and Media Analyst roles at Reprise Media. Alex started their career as a Media Coordinator at Reprise Media.

Before joining IPG Mediabrands, Alex worked as a Paid Search Analyst at e-Healthcare Solutions and Fantasy Brains, LLC.

Overall, Alex Staunton's work experience showcases their expertise in digital marketing, customer acquisition, and strategic leadership.

Alex Staunton has a Bachelor's degree in Economics & Psychology from Rutgers University. Additionally, they hold a certification as a NJ Licensed Real Estate Agent from the NJ Department of Banking & Insurance - Real Estate Commission.