Jinhee Lim

Jinhee Lim is an experienced IP commerce Business Specialist at CJ ENM ENTERTAINMENT DIV. since February 2019, where significant achievements include expanding IP licensing sales volume by 20% and implementing Trans Media strategies to enhance IP LTV. Prior to this role, Jinhee served as Head Of Global e-commerce at CJ ENM COMMERCE DIV., establishing cross-border e-trading strategies and developing partnerships with major global distribution channels like Lazada and Alibaba. Earlier career experience includes roles in theatre marketing and integrated communications at CJ ENM and Korean Air, respectively, where innovative digital marketing strategies and social media channels were successfully introduced. Educational credentials include a Master's degree in Media & Communication from Sogang University and a Bachelor's degree in Chinese with a minor in Business Administration from Hankuk University of Foreign Studies.