CKE Restaurants
Erica O'Rock is an accomplished marketing professional with extensive experience in brand management and communications across various industries. Currently serving as the Senior Brand Marketing Manager for Hardee's at CKE Restaurants, Inc., Erica previously held several key positions, including Marketing Communications & Media Manager at Mitsubishi Motors North America, where responsibilities included developing multi-channel marketing campaigns and supervising creative teams. Other notable roles include Senior Brand Marketing Manager and Brand Marketing Manager at Kirkland's, where Erica successfully managed substantial budgets, led innovative marketing initiatives, and fostered diversity within marketing programs. With a background as a producer and freelance photographer, Erica possesses a comprehensive skill set in project management and creative oversight, underpinned by a B.S. in Communications from Liberty University.
CKE Restaurants
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CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories.