CLA
Chloe Yunqiao Zhou is a skilled communications professional with extensive experience in public relations and media management. Currently serving as a Manager at United Entertainment Group since December 2022, Chloe has also held positions as an Associate at Weber Shandwick and as a PR Assistant at Covered California. Prior experience includes roles at China Luxury Advisors, where Chloe focused on creating social media content and conducting research projects, and at Carat as a Planning Supervisor. Chloe's educational background includes a Master's degree in Communication and Media Studies from the University of Southern California and a Bachelor's degree in Psychology from the University of Arizona.
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CLA
Based in Los Angeles, China Luxury Advisors works closely with leading luxury brands, retailers, and tourist destinations to effectively attract and serve affluent Chinese consumers in North America, Europe, and worldwide. Core services include digital media planning and advertising, social media, consumer engagement strategy and execution, Chinese travel trade and media relations; bespoke market intelligence; and "China-Readiness" training. Serving clients such as Prada, the Museum of Modern Art (MoMA), Bergdorf Goodman, Barneys New York, Tom Ford, Moët Hennessy, Mulberry, Jacadi, Bloomingdale's, Brioni, the Los Angeles Tourism & Convention Board, Alitrip, Alipay, Briggs & Riley, and the Beverly Center, CLA helps increase footfall, spending, and brand reputation among wealthy outbound Chinese consumers worldwide.