CLA
Meng Lyu is an experienced account manager with a strong background in marketing, social media strategy, and public relations. At China Luxury Advisors, responsibilities included developing market entry strategies for clients such as the Utah Office of Tourism and The Museum of Modern Art, managing influencer collaborations, executing global paid media campaigns, and performing detailed performance analysis. Previously, at Kollective Influence, Meng focused on social media strategy development and cross-border e-commerce execution for clients including Beverly Center and Vegamour. Meng also has experience from internships at Milken Institute, Ruder Finn, and Decathlon China, complemented by a Master’s degree in Strategic Public Relations from the University of Southern California and a Certificate in Business and Management of Entertainment from UCLA Extension.
This person is not in any teams
CLA
Based in Los Angeles, China Luxury Advisors works closely with leading luxury brands, retailers, and tourist destinations to effectively attract and serve affluent Chinese consumers in North America, Europe, and worldwide. Core services include digital media planning and advertising, social media, consumer engagement strategy and execution, Chinese travel trade and media relations; bespoke market intelligence; and "China-Readiness" training. Serving clients such as Prada, the Museum of Modern Art (MoMA), Bergdorf Goodman, Barneys New York, Tom Ford, Moët Hennessy, Mulberry, Jacadi, Bloomingdale's, Brioni, the Los Angeles Tourism & Convention Board, Alitrip, Alipay, Briggs & Riley, and the Beverly Center, CLA helps increase footfall, spending, and brand reputation among wealthy outbound Chinese consumers worldwide.