CLA
Shuxuan Shen is an accomplished professional with extensive experience in account management and marketing within the arts and luxury sectors. At China Luxury Advisors, Shuxuan served as an Account Manager, overseeing social media management for prestigious brands such as the Museum of Modern Art and Magnum Photos, driving significant follower growth and engagement. Previously, Shuxuan held roles at Dances for a Variable Population, where responsibilities included drafting key documents for grants and partnerships, as well as data management and analysis. Additional experience includes a public relations internship at WeBridge Consulting, contributing to content strategies for automotive brands, and earlier work as a blogger for PopRose, focusing on arts and culture. Shuxuan holds a Master's degree in Arts and Cultural Management from Pratt Institute and a Bachelor's degree in Gemology Technology and Luxury Management from China University of Geosciences.
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CLA
Based in Los Angeles, China Luxury Advisors works closely with leading luxury brands, retailers, and tourist destinations to effectively attract and serve affluent Chinese consumers in North America, Europe, and worldwide. Core services include digital media planning and advertising, social media, consumer engagement strategy and execution, Chinese travel trade and media relations; bespoke market intelligence; and "China-Readiness" training. Serving clients such as Prada, the Museum of Modern Art (MoMA), Bergdorf Goodman, Barneys New York, Tom Ford, Moët Hennessy, Mulberry, Jacadi, Bloomingdale's, Brioni, the Los Angeles Tourism & Convention Board, Alitrip, Alipay, Briggs & Riley, and the Beverly Center, CLA helps increase footfall, spending, and brand reputation among wealthy outbound Chinese consumers worldwide.