Barbara Armour

Barbara Armour, MBA, is a Senior Product Owner at CliftonLarsonAllen, bringing over 25 years of experience in product marketing and MarTech operations. They have directed successful omnichannel campaigns and leveraged data-driven insights to enhance customer lifetime value and acquisition across various industries, including finance, automotive, and consumer goods. They previously served in senior roles at companies such as Anheuser-Busch, Verizon, and EarthLink, where they delivered multimillion-dollar marketing strategies and advanced product management initiatives. Barbara holds an MBA from the University of Phoenix and a Bachelor of Business Administration from Benedictine College.