Lorena Ruiz

Lorena Ruiz is a seasoned professional in retail design and visual merchandising with extensive experience across various renowned companies. Currently serving as the Regional Store Designer and VM Manager at Groupe Clarins since February 2022, Lorena oversees store design and visual merchandising in Future Growth Markets, focusing on the conception of boutiques and adherence to B-corp and CSR guidelines. Prior experience includes significant roles at L’OCCITANE Group, where Lorena headlined the Concept Travel Retail Worldwide and other channels, building an international team and managing the architectural design of retail environments. Earlier roles also involved multimedia architecture projects and retail merchandising at Co-exist Solutions and Epicure Studio, as well as lighting design projects at Philips. Academic credentials include a Master of Fine Arts from Les Ateliers ENSCI and a Bachelor's Degree in Industrial Design from Universidad Iberoamericana, emphasizing expertise in packaging and product image.