Samantha Laker

Samantha Laker is an experienced sales and account management professional with a diverse background across multiple industries. Currently serving as a Sales Account Manager for Clarion Events since September 2022, Samantha manages key events in the i-gaming industry while focusing on client retention and new exhibitor acquisition. Previously, Samantha held roles such as Customer Loyalty Manager at Group 1 Automotive UK, overseeing finance retention and exceeding dealership targets, and Account Manager at Hospitality Finder, where client relationships and brand loyalty were paramount. Earlier experience includes positions as a Sales Executive at Motorline Group and Stephen James BMW & MINI, where Samantha successfully met sales targets, and as Deputy General Manager at Geronimo Inns, which involved revenue management and operational oversight across various venues.