Betsy Larson

Betsy Larson has a diverse range of work experience spanning various roles and industries. Betsy'smost recent position was at Claritas, where they served as the Vice President of Strategic Partnerships. In this role, they managed several strategic partner relationships for digital media and successfully exceeded revenue and business growth goals. Prior to this, Betsy worked as the Client Services Director at Claritas, starting in May 2019.

Before joining Claritas, Betsy held the position of V.P. Client Services at SmarterChaos.com from July 2016 to May 2019. Betsy was responsible for conceptualizing and implementing advertiser strategies for growth across multiple digital channels. During their tenure, the company experienced significant growth of 200% year over year. Betsy also managed a team of Affiliate Managers and Client Services professionals to ensure sustained growth for their advertisers and the company as a whole.

From October 2014 to June 2016, Betsy worked as a Senior Account Manager at ShopAtHome.com. In this role, they managed relationships with over 1500 retail and service advertisers, selling site, email, and mobile placements. Betsy consistently grew advertiser spend and played a key role in driving revenue.

Prior to that, Betsy served as an Affiliate Manager at Adperio from September 2013 to October 2014. Betsy was responsible for the daily management of 150+ publishers and worked towards promoting advertising campaigns to publishers to increase both advertiser and publisher ROI.

In addition to their corporate experience, Betsy also has experience in the non-profit sector. Betsy was one of the founding members of Beacon Place, LLC, where they served as the Fundraising/Volunteer Coordinator from October 2012 to September 2013. Before that, they volunteered and fundraised for the Holy Family Food Pantry from March 2011 to October 2012.

Betsy started their career at CollegeRecruiter.com as a National Account Executive, focusing on consumer products and services organizations. Betsy was responsible for selling site, email, and text message inventory and leveraging the company's extensive database to reach today's youth. Betsy held this position from November 2008 to January 2010.

Prior to that, Betsy was the Owner of Prairie Media Group, Inc., an Internet advertising brokerage business. Betsy handled all aspects of the business, including building relationships with publishers and affiliate networks, assisting advertisers with campaign optimization, and maximizing click-through rates and return on investment. Betsy owned this business from June 2005 to September 2008.

Betsy's early career included a role as VP of Business Development at Mixed Media Holdings, Inc. from March 2001 to June 2005. Betsy was responsible for purchasing advertising space and selecting ads and offers for successful campaigns. Betsy also assisted clients in creative selection, wording, and subject lines to boost consumer response rates and ensure compliance with regulations like the Can Spam Act.

Finally, Betsy began their career as an Account Manager at Gamebay.com from May 2000 to March 2001, where they managed client accounts and provided support.

Overall, Betsy Larson has extensive experience in strategic partnerships, client services, account management, and business development across various industries. Betsy has consistently achieved impressive results and demonstrated a strong ability to drive revenue and growth.

Betsy Larson completed their secondary education at Iowa City High School from 1981 to 1984. Betsy then pursued their undergraduate degree at Northwestern University, where they studied Economics and Political Science from 1984 to 1988.