Mark Henry

Mark Henry has extensive experience in the advertising and media industry, with a focus on digital media and sales. Mark currently holds the role of VP, Agency Partnerships at Claritas, where they help clients optimize their marketing campaigns by utilizing consumer segmentation and identifying target audiences. Prior to their current position, Mark worked at Nielsen as VP Sales, Business Development, where they led the digital syndicated sales team and was responsible for growing the agency client base. Mark also held the role of Director Sales, Digital Agencies at Nielsen, where they sold digital syndicated services to advertising agencies and promoted cross-platform digital measurement opportunities. Before joining Nielsen, Mark worked at MDC Partners as East Coast Director - Digital Media, overseeing digital media buying and planning for a direct response agency. Mark also worked at MediaCom as Supervisor, Digital Media & Research, managing media buying and planning initiatives for various clients. Throughout their career, Mark has demonstrated a strong track record of driving growth and delivering results for clients in the advertising industry.

Mark Henry's education history includes attending Penn State University where they pursued a Bachelor's degree in Business Administration and Management, with a focus on General studies. Mark also enrolled at Saint John's University for their Master of Business Administration (MBA) degree, specializing in Marketing/Marketing Management. However, the specific start and end years for both institutions are not provided.