Patrick Acosta

Patrick Acosta has over 20 years of experience in the advertising and media industry. Patrick started their career in 1997 at MVBMS as an Assistant Media Planner, where they worked on brands like Evan and Dunkin Donuts. Patrick then joined The Martin Agency in 2003 as a Channel Intelligence/Media Manager, where they managed Alltel and developed new data analysis tools. In 2008, they were recruited by AT&T to lead the Media Services: Insights & Innovation team. At AT&T, they managed a $2 billion advertising budget and helped establish a Media Services team. In 2011, they joined MullenLowe U.S. as the SVP Global Director of Analytics, where they built a successful Analytics group. In 2017, they joined R2C Group as the SVP Media Director, responsible for the media department and implementing strategic thinking on top of their DRTV optimization tools. Currently, they are working as the Vice President Sales at Claritas, where they help companies find and target their best customers.

Patrick Acosta attended Boise State University from 1993 to 1995, where they obtained a Bachelor of Science degree in Marketing with a focus on Advertising and Marketing.